Hi, I’m Kamakshi.

I’m not a fashion enthusiast. I’m a frustrated shopper.

Over the past decade, I’ve worked across strategy, marketing, and content, particularly in tech and sustainability. Yet no matter the industry, I kept circling back to the same question.

Why does getting dressed feel harder than it should?

That frustration led me to build Dressaway.

Because meaningful style decisions are shaped by far more than size or surface-level preferences.

I’m deeply drawn to nuance, identifying gaps, uncovering insights, and crafting stories that connect. I love working at the intersection of data and creativity, using both to shape strategies that are not just effective, but feel human and considered. That approach has guided me through everything from early-stage brand building to global campaigns, and it’s now driving the venture I’m building.

Dressing is never just about clothes. It reflects identity, self-expression, and how we show up in the world.

I’m excited to bring this project to life.

Connect with me on LinkedIn